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eBay Recommerce: the Secondhand Economy #Infographic

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Did you know that the average American household has 36 items that could be resold at a total value of $3,675? Canadian households contain even more at an average of $5,660 USD. The opportunities for engaging in recommerce are alive and well, especially since the pandemic.  In the past 12 months, eBay C2C customers have also bought pre-owned goods at a rising percentage rate, globally. Those percentages are 81% in the UK, 80% in the US, 79% in Germany, 69% in France, and 68% in Canada. Recommerce customers and sellers are often in it for the money, or because it’s a fun hobby, but it’s also good for the environment.  Thirty-nine percent of surveyed, German eBay sellers state that they sell pre-owned items because of the positive effect on the environment. They’re certainly not wrong. In fact, 720,000 metric tons of carbon emissions have been conserved due to people selling their pre-owned electronics and apparel on eBay.  With a positive impact on our wallets and our plan...

Podcasts have finally made their way to Facebook

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Here is some great news for all the podcast lovers, the social media giant, Facebook is planning to launch its podcast product in the coming week. The date announced is 22nd June 2021. Through this feature, the users will be able to create clips from their favorite shows. Moreover, the podcast host will be able to link the RSS feed of their shows on Facebook. Doing so would lead to an automatic generation of News Feed posts for all the next episodes. Users will see these episodes through the “podcast” tab which is not live yet. There are some terms of services that Facebook has set for the podcasters and each of them publishing their podcast on the platform will be opting for these terms of services as well. However, these terms do not exactly tell what Facebook can do to the podcasts shared across the platform but it is a standard agreement. Podcasters can also allow whether or not to enable the clips. If they do so, their listeners would be able to create clips of their favorite epis...

Is Your Landing Page Getting the Attention it Deserves? #Infographic

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If you are a local business owner, what is it that you consider to be the most important thing in helping your business to succeed? Is it good customer service? Quality products? Location? Quality management?  All of these things are certainly important, but one thing you may be neglecting is the importance of a quality local landing page.  The local landing page is a web page built for a business at a specific location. Done right, it can be the most effective way to attract new, local customers. According to statistics, 90% of consumers searched for local businesses online in 2019. These searches can be even more impactful since COVID as consumers are searching business sites for information on safety precautions and pandemic-friendly services.  There are a few key factors that will make your landing page a successful tool for your business. Firstly, it needs to rank high in Google’s Local Pack in order to have the greatest visibility for consumers. Secondly it needs to...

Snapchat Expands its Creative Toolset for Spotlight by Allowing Developer integration

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  Snapchat is working on expanding its developer tools for Spotlight and is letting developers integrate their apps into Spotlight clips. As a result, Snapchat users will be able to create Spotlight videos with the new creative tools and post them directly to the Spotlight feed.   For instance, a user can use the Voicey app to make their Spotlight clip and then publish the clip to the Spotlight feed. The Voicey link will be displayed along with the clip and tapping the link would show other Spotlight videos created using the Voicey app. A quick link to download the app will also be provided.   By expanding these creative tools, Snapchat is providing a range of functionalities and new ways to create Spotlight videos, apart from the tools available in the main app. As a result of this effort, Snapchat’s development partners would also benefit from the promotional value of this expansion.   The current Spotlight integrations that Snapchat is offering include servi...

Twitter Allows Spaces Hosts to Download their Audio Recordings

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  Twitter has announced an important update for its social audio feature Spaces. As part of the update, Spaces hosts can now access and download recordings of Spaces hosted in the past 30 days from the ‘data’ folder of their Data download.   Twitter explains that in order to access the audio recordings, hosts will have to download their personal data files upon requesting Twitter for them, via the 'Your Account' section in profile settings. The request can take up to 24 hours to get approved.   Next, by simply tapping on 'Request Archive' from the 'Download and archive of your data' section, hosts will be able to access a zip file of all the personal data provided to them by Twitter, including their Spaces audio. Currently, however, this download process is not as ideal, as in order to download Spaces audio, you will have to also download all of your Twitter info. Twitter plans to improve the process to make it more convenient for users.   The Spaces aud...

How important are childcare centers for Australian children? #infographic

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High-quality childcare services have always been extremely important in Australia. As the infographic shows, more than 1.3 million Australian children and over 986K families currently attend childcare services. Because of the increased demand for these services, the call for well-qualified and experienced professions is also there. A lot of people confuse childcare with babysitting however, in reality, childcare service is way beyond just babysitting. Where babysitting is just taking care of a child for a few hours, childcare service provides children with extensive care, attention and helps them develop with full potential to reach their milestones. On average, an individual Australian child spends around 24 hours in a childcare center each week. These centers hold the responsibility of helping children with a healthy lifestyle and development, give them a playful and friendly environment and also thrive them even when they are away from their homes. Since childcare services are prett...

Instagram rolls out Reels ads globally #infographic

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The social media giant has been seen making several efforts to enhance the user experience of the app. The platform not only has great features for casual users but also for businesses. The company announced the launch of Reels ads all around the world after several rounds of tests in different countries. According to the company, reels are the most efficient way to get higher reach and engagements from people who don’t even follow you. However, this is just a basic way to reach the users which doesn’t guarantee results as formal advertisement does. Promotions via advertisement on social media applications are an incredibly effective way to reach your target audience and attract them. Since Instagram Reels are being created and viewed by a huge number of Instagram users, this new update on the app will surely bring impressive results. The Reels ads will be shown in the full-screen format and in between the individual reels. It is currently difficult to say how effective the format will...